THE VIKING PHILOSOPHY5 S’s to make sure Viking Toys are SSSSSuper!Viking Toys has been around for more than four decades and although a lot of things may have changed during that time, the very core of the Viking Toys philosophy has not. Viking Toys stands for lasting, sustainable toys and in the long run lasting, sustainable play. Safety and quality are never compromised. That was true 40 years ago and it is still true today. You probably have heard that Viking Toys’ quality strategy and philosophy easily can be summarized into the 5 S’s: safe, silent, simple, soft and strong.